In the week leading up to Super Bowl LVII, we released four social films to drive anticipation for the first ever Apple Music Halftime Show — starring Rihanna. From NFL super-fans to her hometown community, each film was inspired by a different part of her fanbase, and a different iconic track. The body of work was collectively viewed over 220 million times.
Campaign Case Study
“Run this Town” featuring Rihanna’s hometown community in Bridgetown, Barbados.
“Stay” Featuring the NFL’s biggest (Rihanna) fans.
“Diamonds” Featuring legendary jeweler, A$AP Eva.
“Pose” featuring icons of New York’s Ballroom scene, including Rihanna’s long-time hairstylist, Yusef.
Stay ‘Music and Sound Craft’ Case Study (Winner of One Show Best in Discipline for Music and Sound Craft)
Trailer
Identity