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Apple TV x MLS: 2025 Season Launch

 Football may be America’s game, but soccer reigns supreme worldwide. To make this statement undeniable, Apple TV took over football’s biggest stage, Super Bowl LIX, to announce the start of “fútbol” and a new MLS season — quite literally kicked off by the greatest player of all time.

Case Study

:30 Film which launched the moment Super Bowl LIX ended and garnered 55M+ views in less than 72 hours.