Apple Musical Classical launched as a companion app to Apple Music in 2022. Targeting a very specific audience of classical listeners, this integrated campaign introduced aficionados to the app designed specifically for classical music.
:30 Launch Film featuring world-renowned conductor Karina Canellakis and virtuoso pianist Alice Sara Ott.
Digital Performance
OOH
Digital Display
Playbill Advertising
App Store
Letter to musicians, conductors, and label executives
