This campaign was created in honor of Mac’s 30th birthday. It celebrated all the creative people who used Mac to push the boundaries of art, music, design, science, and fashion over three decades. The effort culminated in a :60 film showcasing Mac’s impact in the world, and shot entirely on iPhone (before the Shot on iPhone campaign).

Case Study

Anthem Film

Apple.com Takeover

30 Years of Mac - Daito Manabe

30 Years of Mac - Nick Knight

30 Years of Mac - Iris Van Herpen

30 Years of Mac - Tinker Hatfield

30 Years of Mac - John Maeda