About

Hi! Thanks for stopping by.

I’m a Los Angeles based creative leader in Apple’s Worldwide Marcom org. Alongside a brilliant team, I lead creative for Apple Services including Apple Music, App Store, Apple TV, Apple Pay, Apple Card, Apple Cash, Apple Wallet, Apple Giftcard, Apple Arcade, iCloud, Apple Podcasts, Apple News, Apple Books, Apple One, and Apple Sports. More recently, I’ve also helped spearhead content development for Apple Vision Pro’s immersive video portfolio, most notably the immersive concert experience, Metallica, that premiered at SXSW 2025.

Over the last half decade, my team has contributed to Apple Services’ growth into a $100B business. We lead a wide range of efforts from the Apple Music Super Bowl Halftime Show to fully integrated marketing campaigns for Apple Pay.

Before Apple, I was an Executive Creative Director at Oculus and helped build Facebook’s first brand creative team in Silicon Valley. Before that, I worked at TBWA\Media Arts Lab on global campaigns for iPhone, iPad, and Mac in Los Angeles. And before that, I started my creative career at Google Creative Lab in New York, where I made commercials, products, and learned how to suck a little less every day.

My work has been awarded in every major ad show - Cannes Lions (2x Gold, 2x Silver, 1x Bronze), One Show (1x Best in Discipline, 3x Gold, 2x Silver, 1x Bronze), D&AD (1x Yellow Pencil, 1x Wood Pencil), Clios (1x Gold, 3x Silver, 2x Bronze), and AICP (3x Winner). I’ve also helped Apple win Cannes Marketer of the year twice in five years. I hold a Master of Science in Advertising from VCU Brandcenter and a Bachelor of Arts in Political Science and International Studies from Denison University.

Beyond work, my wife and I spend most of our time pretending to be Pokemon with our six-year-old son and reading the book Potty to our two-year-old daughter 40,000 times per day.