I’m a Group Creative Director at Apple, currently based in Los Angeles.
For the last six years, I’ve led a world-class creative team dedicated to Apple’s $100 billion Services portfolio. Our output spans a wide range of efforts from the Apple Music Super Bowl Halftime Show to global Apple Pay campaigns to culture-driving partnerships like Apple TV x MLS.
Prior to joining Apple, I spent half a decade at Facebook (pre-Meta) where I helped build the company’s first internal brand creative team, then joined Facebook Reality Labs as an executive creative director across Oculus and VR Products. Earlier in my career, I spent years as a copywriter at TBWA \ Media Arts Lab in LA and Google Creative Lab in NYC.
My work includes fully integrated campaigns, product and feature launches, social platforms, documentaries, creator campaigns, PR-driven efforts, performance marketing, commercials, OOH, UGC, events, packaging, brand identities, AR experiences, VR experiences, generative video, and immersive video.
Outside of work, my wife and I spend most of our time pretending to be Velociraptors with our six-year-old son and reading Potty to our two-year-old daughter 40,000 times a day.
AWARDS
Cannes Lions - 3x Gold / 2x Silver / 2x Bronze
One Show - 2x Best in Discipline / 4x Gold / 3x Silver / 3x Bronze
D&AD - 2x Graphite / 1x Wood
Clios - 1x Gold / 3x Silver / 2x Bronze
AICP 3x Winner
EDUCATION
M.S. in Advertising from the VCU Brandcenter
B.A. in Political Science and International Studies from Denison University